Prepared for Dr Darryl Marsh

We researched Today's Dentistry. Here's what we found, and what we built to help you grow:

Established authority
The practice's clinical experience gives new patients a reason to trust it before they book.
Your edge
Virtual Smile Design lets patients test drive a proposed smile before treatment begins. We built the work below around it.
Paid acquisition support
We saw an active paid Meta ad campaign. The ads and pages below give it a clearer path from first click to a booked consultation.
Clinic team Landing page preview for Today's Dentistry First finished Today's Dentistry image ad Second finished Today's Dentistry image ad Deliverables below
Walkthrough

Your custom-made deliverables.

Every piece is finished, written in your voice, and yours to keep regardless of whether we work together.

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Image Ads 2 image ads
Today's Dentistry profile image
Today's Dentistry
Sponsored
Worried veneers will look fake? See one finished case, then discuss what could suit your smile.
Worried veneers will look fake? ad creative
TODAYSDENTISTRY.COM.AU
Worried veneers will look fake?
Discuss suitable options.
Learn More
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Today's Dentistry profile image
Today's Dentistry
Sponsored
One chipped front tooth changes every photo. Start with what bothers you, then discuss suitable options.
One chipped front tooth changes every photo ad creative
TODAYSDENTISTRY.COM.AU
One chipped front tooth changes every photo
Start with your concern.
Learn More
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Ad creative
Concept

Angle
Primary text
Headline
Description
Who it speaks to
Video Ad Scripts 5 angles
Angle 1: A new smile should still look like you

Worried veneers will look like someone else's teeth?

Today's Dentistry uses Virtual Smile Design so you can test drive a possible new smile before cosmetic treatment starts.

You can talk through what feels like you while the options are still being discussed.

Tap the link and see how that first smile conversation works.

Meta ad copy

HeadlineKeep your smile's character

Angle 2: A smile should still look like you

Don't want a smile that looks stamped on?

There's no single shape that suits every face. The conversation starts with your teeth, your features and what you want to change.

Today's Dentistry discusses the options before a treatment direction is chosen.

Open the link and see how the team talks through a smile that still feels like yours.

Meta ad copy

HeadlineYour smile isn't a template

Angle 3: Start with the concern, not the treatment

Hiding one chipped tooth in every photo?

Chips, wear and uneven front teeth can call for different options. The team starts with what you want changed, then discusses what may suit your teeth.

You don't have to pick a treatment before you understand the choices.

Open the link and see how Today's Dentistry starts with your concern.

Meta ad copy

HeadlineStart with what bothers you

Angle 4: A clear first visit starts with assessment

No idea what your smile actually needs?

The first visit can include an intraoral scan and diagnostic X-rays so the dentist can look closely before suitable options are discussed.

You can ask questions as the picture gets clearer, instead of guessing from a mirror.

Follow the link and see what the first assessment can cover.

Meta ad copy

HeadlineStart with the details

Angle 5: Stay in control throughout the visit

Putting off the dentist because of the judgement?

Today's Dentistry's Fear-Free Tell, Show, Do Protocol explains each stage and shows you what's happening.

You can tell the team what you need and stay in control while you discuss smile options.

Click the link and see how a calmer first conversation works.

Meta ad copy

HeadlineYou can stay in control

Long-Form Explainer Video Script 1 complete script

# A clearer first step for people considering veneers

If you're thinking about veneers, you can start by seeing how the plan could fit your teeth and the smile you want to keep.

At Today's Dentistry, we begin with your concerns, your goals and the condition of your teeth. For cosmetic cases, Virtual Smile Design can let you test drive a possible new smile before treatment begins. An intraoral scan gives you something concrete to discuss with your dentist.

Worn, chipped or uneven teeth can lead to different treatment questions. Some people want a subtle change. Others want to know whether a new smile can still feel like them. Your teeth, goals and clinical assessment guide the options.

Dr Darryl Marsh founded Today's Dentistry in 1988. The independent practice uses a Fear-Free Tell, Show, Do Protocol: we explain each stage, show you where appropriate, then move forward with your agreement. You stay in control throughout the appointment.

Your first visit is a Custom Dental Roadmap. It can include an intraoral scan, diagnostic X-rays and a review of suitable options. You leave with a clear next step for your situation.

If you're considering veneers or a smile makeover, book online with Today's Dentistry and bring the questions you've been holding onto.

Confirmation Page Video Scripts 5 scripts
Video 1: Welcome: what happens at your appointment

Thanks for booking with Today's Dentistry. Start with this short welcome. We'll begin with your concerns and questions, then talk through what we can see and which options may suit your situation. You don't need every answer before you arrive.

Video 2: Possible smile preview before treatment

For cosmetic cases, Virtual Smile Design can help you test drive a possible new smile before treatment begins. It's a planning conversation that gives you something concrete to discuss. Your dentist will still assess what suits your teeth.

Video 3: Will veneers look natural?

Your teeth, goals and clinical assessment guide the cosmetic options. The appointment is a chance to discuss a result that suits you and your features, with room to ask questions.

Video 4: Feeling nervous about the dentist?

Tell us early. Our Fear-Free Tell, Show, Do Protocol explains each stage before treatment proceeds, and you remain in control during the appointment.

Video 5: Questions to bring to the consultation

Ask about your concerns, the options available and what may suit your teeth. A clear question gives the appointment a useful place to start.

Pre-Appointment Email Sequence 3 emails
Email 1: | Your appointment starts with your questions

What to bring to your smile consultation

If you're considering veneers or a smile makeover, bring the questions you've been holding onto. We'll talk through your concerns, your goals and the condition of your teeth before any treatment decision is made.

Email 2: | You don't need every answer before you arrive

You can start with a clear plan

The purpose of your visit is to understand your options. Where appropriate, your Dental Roadmap can include an intraoral scan and a discussion of what the team can see.

Email 3: | A planned smile should still feel like you

Thinking about veneers?

Many people want to improve chips, wear or uneven teeth while keeping a smile that feels like their own. That's why we begin with an individual assessment and a conversation about your goals.

Broadcast Emails 3 emails
Email 1: | The useful question before veneers

The first question to ask about veneers

Before asking what veneers look like, ask what has caused the concern you want to change. Chips, wear, uneven teeth and discolouration can have different causes. A proper assessment gives you a clearer place to start.

Email 2: | Why seeing the plan helps

A smile plan shouldn't be a surprise

Cosmetic treatment is easier to consider when you can see what your dentist is seeing and understand the options. At Today's Dentistry, Virtual Smile Design can help patients explore a possible new smile before cosmetic treatment begins.

Email 3: | Nervous about the dentist?

You're allowed to ask for a slower pace

If past dental visits made you anxious, say so before treatment starts. Our Fear-Free Tell, Show, Do Protocol explains each stage, shows you what's happening and keeps you in control.

2
Image Ads
Scroll-stopping static creatives mapped to funnel stage
5
Video Ad Scripts
Platform-ready variations across angles and audiences
2
Funnel Pages
Landing page and confirmation page for your funnel
1
Long-Form Explainer Video Script
Full video sales letter, written in your brand voice
5
Confirmation Page Video Scripts
Breakout content for education and trust
3
Pre-Appointment Email Sequence
Confirmation-to-appointment nurture sequence
3
Broadcast Emails
Email sequence

How the pieces fit together.

Every asset above plugs into one place in this flow. Once it's running, the only thing you see is qualified bookings on your calendar.

Paid Ads

Video + image Meta ads

Landing Page

VSL explainer to sell the offer

Application Form

Filters unqualified prospects

Qualified

Meets criteria

Book Appointment

Automated scheduling

Paid Client

Closed on the call

Not Qualified

Doesn't meet criteria

Rejected

Redirected away

Email Nurture

Ongoing email sequence

Done for you (as much as we can).

We handle every piece of the build, deployment, and the first 30 days of campaign management. You film, we run.

Done by us24 items

  • Full VSL Funnel build and implementation
  • AI competitor and market analysis
  • Messaging and ad angle research
  • Audience targeting strategy and research
  • Video Sales Letter written in your brand voice
  • 20+ scripted social media video ads across multiple angles based on current market behaviour
  • Hook and headline variations for every ad
  • Static image ad creative pack
  • Pre-appointment email sequence
  • General email marketing sequence
  • Booking confirmation page video scripts
  • Production notes for filming all scripted content
  • All content editing
  • Landing page and confirmation page design, deployment and hosting
  • Lead qualifier form
  • Software integration and automation
  • Email campaign setup
  • Meta Pixel setup and conversion tracking
  • Meta ads campaign setup
  • Retargeting ad campaign for warm traffic
  • Ongoing campaign management
  • Ongoing creative testing and ad refresh
  • 24/7 direct messaging access
  • Full in-depth funnel performance reporting

Needed from you2 items

  • Film scripted video content
  • Guest access to software

Questions

If yours isn't here, it's the first thing we'll cover on the call.

So you just used ChatGPT?
ChatGPT isn't in our stack. We've built proprietary AI workflows that allow us to research your market, analyse your competitors, and produce finished deliverables with a level of speed, relevance, and accuracy that would normally take a full agency weeks. That's our competitive edge. Every piece of content you see on this page was built from original research into your brand, your audience, and what's actually working in your market right now.
What's a VSL funnel?
A VSL is a video sales letter. It's a long-form explainer video designed to call out a real pain point in your market, position you as the expert in your field, and lay out why your offer is the obvious solution. The funnel is the system built around that video. It runs on autopilot: ads bring in viewers, the VSL sells them, a qualifier filters out anyone who isn't a fit, and email sequences follow up with everyone else. The goal is to ethically serve as many new clients as possible without you manually chasing every lead.
Can't I just use these deliverables on my own?
Absolutely. Everything on this page is real, finished work you can take and start using in your business this week. Scripts, emails, ad copy, funnel strategy, it's all yours regardless of whether we work together. What we've found is that most business owners start strong but get buried in the technical side: setting up automations, configuring ad campaigns, building landing pages, connecting tracking. It adds up fast. That's why we offer a complete done-for-you service. We handle every piece of the implementation so nothing stalls and the system actually launches.
What exactly do you do?
We put more clients through your door. The marketing systems on this page are well-established, proven to work for service-based businesses, and used religiously by the biggest players in every industry. Every piece is already built for you. We implement the full system, launch it, and make data-driven adjustments along the way to keep performance improving.
What do I get out of it?
Qualified booked appointments through this funnel - and you only pay per qualified booked appointment. These are warm prospects who have already watched your VSL, understand your offer, and chosen to book. You're closing warm leads, not pitching cold ones. Once the system is producing, it scales: the same funnel can deliver 5x the volume with incremental budget increases. You only pay for the qualified booked appointments we produce.
How will this work for me?
These systems work because they follow the same structure that the highest-performing service businesses in the world use to acquire clients through paid media. The difference is that every piece has been customised around your specific brand, your positioning, and the gaps we found in your market. None of it's generic. We launch, watch the data, and optimise based on what the numbers tell us.
How do I film scripted content?
We give you the revised scripts with production notes and you film them however works best for you. Showing your face is preferred but not a requirement. You can film on your phone, read from a teleprompter if you have one, or record line by line. We handle all the editing. The scripts provided on this page can be knocked out in a single afternoon.
I've tried ads and they didn't work.
That usually means the ads were running without a system behind them. Our ad strategy starts by using AI to analyse which ads are generating the most revenue in your industry right now. From there, we build many variations that run simultaneously. Not every ad will be a winner. It's a game of maths and probability, and by running enough variations, the winners surface fast. The other piece is that the ads are only the top of the funnel. Every viewer who clicks gets sent to a page built to nurture them through the rest of the system: the VSL sells, a form qualifies, and email follows up. The ads work because everything behind them is designed to convert.